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Profit Margin & Markup Pricing Calculator

Calculate gross margins, markup percentages, and target selling prices.

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How to Use Profit Margin & Markup Pricing Calculator

1
Select Calculation Mode

Choose whether to calculate from Cost & Revenue, Cost & Target Margin, or Cost & Target Markup.

2
Enter Pricing Values

Type in your product cost, retail price, or percentage targets.

3
Copy Breakdown

View the exact gross profit, margin percentage, and markup multiplier with 1-click summary copy.

Frequently Asked Questions

What is the difference between margin and markup?

Margin is profit expressed as a percentage of revenue ((Revenue - Cost) / Revenue), whereas markup is profit expressed as a percentage of cost ((Revenue - Cost) / Cost).

Can markup exceed 100%?

Yes, markup can be greater than 100% (e.g., buying for $10 and selling for $30 is a 200% markup), while gross margin is always bounded below 100%.

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